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~person:"Gröppel-Klein, Andrea"
~person:"Yoon, Sukki"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
33
Werbewirkung
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Consumer behaviour
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Gröppel-Klein, Andrea
Yoon, Sukki
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Huber, Frank
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
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Chang, Chingching
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Dahlén, Micael
18
Rosengren, Sara
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Hudders, Liselot
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Mueller, Barbara
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Matthes, Jörg
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Romaniuk, Jenni
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Roy, Subhadip
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Smit, Edith G.
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Torres, Ivonne M.
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Chan, Kara
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Geuens, Maggie
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Muehling, Darrel D.
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Phau, Ian
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Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
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14
Poels, Karolien
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International journal of advertising : the review of marketing communications
7
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
2
Journal of advertising : official publication of the American Academy of Advertising
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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International journal of advertising : the quarterly review of marketing communications
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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1
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
3
Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Müller, Katrin
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014339323
Saved in:
4
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
5
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
6
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
7
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
8
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
9
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
10
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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