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~person:"Greyser, Stephen A."
~person:"Rindell, Anne"
~subject:"Firmenimage"
~type_genre:"Article in journal"
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Firmenimage
Brand management
17
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7
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Greyser, Stephen A.
Rindell, Anne
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
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Sharifah Faridah Syed Alwi
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Urde, Mats
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Dennis, Charles
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The journal of brand management : an international journal
4
Journal of organizational change management
1
Management decision : MD
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
3
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
4
Context and time in brand image constructions
Rindell, Anne
;
Iglesias, Oriol
- In:
Journal of organizational change management
27
(
2014
)
5
,
pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
Saved in:
5
Corporate brand reputation and brand crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
6
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
7
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
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