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~person:"Grohs, Reinhard"
~person:"Richelieu, André"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Fans"
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Brand management
Fans
Sportmarketing
28
Sports marketing
27
Professional sports
15
Profisport
15
Football
13
Fußball
13
Konsumentenverhalten
13
Markenführung
13
Consumer behaviour
12
Sport organization
11
Sportorganisation
11
Sponsoring
9
Sponsorship
9
Sport
9
Sports
9
Brand image
8
Markenimage
8
Sport event
8
Sportveranstaltung
8
Ball game
5
Ballsport
5
Beziehungsmarketing
4
Brand
4
Relationship marketing
4
Branding
3
Markenartikel
3
Public relations
3
strategy
3
Öffentlichkeitsarbeit
3
Basketball
2
Brand equity
2
Frankreich
2
Guerilla marketing
2
Guerilla-Marketing
2
Internationales Marketing
2
Lovemarks
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Marketing
2
Marketing management
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English
13
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Grohs, Reinhard
Richelieu, André
Vrontis, Demetris
Kunkel, Thilo
13
Biscaia, Rui
10
Heere, Bob
9
Doyle, Jason P.
8
Chanavat, Nicolas
7
Funk, Daniel C.
7
Ballouli, Khalid
6
Ko, Yong Jae
6
Burmann, Christoph
5
Chadwick, Simon
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Filo, Kevin
4
Hill, Brad
4
James, Jeffrey D.
4
McDonald, Heath
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Dickson, Geoff
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
Manoli, Argyro Elisavet
3
O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
3
Reisinger, Heribert
3
Ross, Stephen
3
Schade, Michael
3
Schilhaneck, Michael
3
Simmons, Jason M.
3
Séguin, Benoit
3
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International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
2
European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
The marketing review
1
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ECONIS (ZBW)
13
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1
The challenge of renewing a varsity sport brand : a mixed-methods approach
Richelieu, André
;
Gavrila, Simona
;
Sercia, Pierre
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10014317872
Saved in:
2
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
3
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
7
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
8
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
9
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
10
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
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