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~person:"Gupta, Suraksha"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Corporate image"
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Corporate reputation
7
Firmenimage
7
Brand management
4
Markenführung
4
Reputation
4
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Consumer behaviour
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Corporate logo
2
Konsumentenverhalten
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Place image
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Place marketing
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Standortmarketing
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Öffentlichkeitsarbeit
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Affective trust
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Brand architecture
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Brand competitiveness
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City marketing
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Cognitive trust
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Competition
1
Confidence
1
Corporate Social Responsibility
1
Corporate brand relationships
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Corporate culture
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Corporate image
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Corporate social responsibility
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Corporate visual identity
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Cultural heritage
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Customer integration
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Customer value
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Customer value co-creation behaviour
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Design
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Gupta, Suraksha
Melewar, T. C.
41
Balmer, John M. T.
22
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
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8
Pollock, Timothy G.
8
Pérez, Andrea
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Wiedmann, Klaus-Peter
8
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
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Dowling, Grahame R.
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Journal of business research : JBR
3
International studies of management and organization
1
Journal of world business : JWB
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
7
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
4
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
5
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
6
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
7
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
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