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~person:"Guzman, Francisco"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Deutschland"
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Brand image
Deutschland
Consumer behaviour
89
Konsumentenverhalten
89
Brand management
49
Markenführung
49
Markenimage
42
Beziehungsmarketing
31
Relationship marketing
31
Brand
24
Markenartikel
24
Customer satisfaction
15
Kundenzufriedenheit
15
Social Web
15
Social web
15
Emotion
13
Internet marketing
10
Online-Marketing
10
Viral marketing
10
Virales Marketing
10
Einzelhandel
9
Retail trade
9
Customer integration
8
Kundenintegration
8
Luxury goods
8
Luxusgüter
8
Bibliometrics
7
Bibliometrie
7
Customer engagement
7
Fashion
7
Mode
7
Brand equity
6
Designation of origin
6
Dienstleistungsqualität
6
Herkunftsbezeichnung
6
Marketing management
6
Marketingmanagement
6
Service quality
6
Advertising
5
Advertising effects
5
Brand coolness
5
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40
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40
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2
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2
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English
42
Author
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Guzman, Francisco
Loureiro, Sandra Maria Correia
Bauer, Hans H.
54
Huber, Frank
53
Wiedmann, Klaus-Peter
37
Phau, Ian
28
Diamantopoulos, Adamantios
26
Gierl, Heribert
26
Spiller, Achim
25
Swoboda, Bernhard
24
Gerpott, Torsten J.
23
Herrmann, Andreas
20
Gröppel-Klein, Andrea
19
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Roosen, Jutta
18
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Sauer, Nicola E.
17
Walsh, Gianfranco
17
Ekinci, Yuksel
15
Foscht, Thomas
15
Burmann, Christoph
14
Diller, Hermann
14
Herrmann, Roland
14
Sarkar, Juhi Gahlot
14
Wildner, Raimund
14
Frondel, Manuel
13
Kenning, Peter
13
Madlener, Reinhard
13
Meyer, Frederik
13
Schmitz, Hendrik
13
Sreejesh, S.
13
Diehl, Sandra
12
Falk, Armin
12
Fetscherin, Marc
12
Grabka, Markus M.
12
Grunert, Klaus G.
12
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The journal of product & brand management
9
Journal of retailing and consumer services
5
Journal of business research : JBR
3
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
42
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
5
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
6
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
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