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~person:"Guzman, Francisco"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Consumer behaviour
19
Brand
11
Markenartikel
11
Beziehungsmarketing
9
Relationship marketing
9
Brand equity
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Designation of origin
4
Herkunftsbezeichnung
4
Internet marketing
4
Online-Marketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Social Web
4
Social web
4
Bibliometrics
3
Bibliometrie
3
Brand love
3
Brand loyalty
3
Customer integration
3
Distribution channel
3
Kundenintegration
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Sustainability
3
Vertriebsweg
3
Advertising
2
Advertising effects
2
B-to-B-Marketing
2
Brand authenticity
2
Brand co-creation
2
Brand experience
2
Branding
2
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18
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18
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1
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Aufsatz in Zeitschrift
Article in journal
19
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1
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1
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English
19
Author
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Guzman, Francisco
Han, Heesup
63
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
33
Phau, Ian
33
Hollebeek, Linda D.
32
Ko, Eunju
28
Sarkar, Abhigyan
28
Kumar, V.
26
Melewar, T. C.
24
Prentice, Catherine
24
Walsh, Gianfranco
24
Rahman, Zillur
23
Septianto, Felix
23
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Vrontis, Demetris
22
Diamantopoulos, Adamantios
21
Gierl, Heribert
21
Pelsmacker, Patrick de
21
Wong, IpKin Anthony
21
Bagozzi, Richard P.
20
Balaji, M. S.
20
Jang, Soocheong
20
Khan, Imran
20
Miao, Li
20
Verhoef, Peter C.
20
Casidy, Riza
19
Gil Saura, Irene
19
Grewal, Dhruv
19
Park, Jungkun
19
Sarkar, Juhi Gahlot
19
Sreejesh, S.
19
Swoboda, Bernhard
19
Ahn, Jiseon
18
Das, Gopal
18
Johnson, Lester W.
18
Pitt, Leyland F.
18
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The journal of product & brand management
9
Journal of business research : JBR
3
The journal of consumer marketing
3
European journal of marketing : EJM
1
International marketing review
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
2
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
3
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
4
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
6
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
7
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
8
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
9
The evolution of brand
management
thinking over the last 25 years as recorded in the Journal of product and brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
10
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
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