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~person:"Hünerberg, Reinhard"
~person:"Jakubanecs, Alexander"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Consumer behaviour
6
International marketing
6
Internationales Marketing
6
Brand management
4
Markenführung
4
Brand image
2
Culture
2
Emotion
2
Markenimage
2
Advertising effects
1
Brand
1
Brand extension
1
Brands as intentional agents framework
1
Cognition
1
Comparison
1
Consumer goods marketing
1
Cross-cultural cognition
1
Cultural identity
1
Designation of origin
1
Deutschland
1
Dialecticism
1
East Asia
1
Emerging economies
1
Food
1
Germany
1
Global brands
1
Goal conflict
1
Herkunftsbezeichnung
1
Kognition
1
Konsumgütermarketing
1
Kulturelle Identität
1
Lebensmittel
1
Markenartikel
1
Markentransfer
1
Moscow
1
Moskau
1
Multinationales Unternehmen
1
Norway
1
Norwegen
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Article in journal
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English
6
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Hünerberg, Reinhard
Jakubanecs, Alexander
Diamantopoulos, Adamantios
12
Cleveland, Mark
8
Laroche, Michel
7
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Magnusson, Peter
5
Manrai, Ajay K.
5
Nijssen, E. J.
5
Steenkamp, Jan-Benedict E. M.
5
Alden, Dana
4
Jin, Byoungho
4
Teng, Lefa
4
Bardhi, Fleura
3
Bartikowski, Boris
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Guo, Xiaoling
3
Halkias, Georgios
3
Kara, Ali
3
Kaynak, Erdener
3
Mooij, Marieke K. de
3
Papadopoulos, Nicolas G.
3
Punyatoya, Plavini
3
Riefler, Petra
3
Samiee, Saeed
3
Schlegelmilch, Bodo B.
3
Sichtmann, Christina
3
Strizhakova, Yuliya
3
Supphellen, Magne
3
Swoboda, Bernhard
3
Tsai, Wanhsiu Sunny
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Abratt, Russell
2
Aiello, Gaetano
2
Akram, Muhammad Shakaib
2
Apil, Ali Riza
2
Arslanagic-Kalajdzic, Maja
2
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International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of market research
1
Journal of East-West business
1
Journal of business research : JBR
1
Journal of consumer marketing
1
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ECONIS (ZBW)
6
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1
The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
Saved in:
2
Evaluation of foreign products in the context of South-North geographic cues
Makienko, Igor
;
Jakubanecs, Alexander
- In:
International journal of business and emerging markets …
12
(
2020
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012505375
Saved in:
3
Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander
;
Supphellen, Magne
;
Fedorikhin, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
Saved in:
4
Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Jakubanecs, Alexander
;
Fedorikhin, Alexander
;
Iversen, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 221-232
Persistent link: https://www.econbiz.de/10011902935
Saved in:
5
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
6
Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
Journal of East-West business
16
(
2010
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
Saved in:
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