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~person:"Hadwich, Karsten"
~person:"Harrigan, Paul"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Dienstleistungssektor
Konsumentenverhalten
Customer integration
18
Kundenintegration
18
Relationship marketing
10
Consumer behaviour
9
Social Web
8
Social web
8
Brand management
6
Markenführung
6
Betriebliche Wertschöpfung
5
Kundenorientierung
5
Value creation
5
Customer engagement
4
Dienstleistungsmanagement
4
Internet marketing
4
Online-Marketing
4
Service management
4
Brand image
3
Bundling strategy
3
Business model
3
Geschäftsmodell
3
Leistungsbündel
3
Markenimage
3
Social media
3
Branche
2
Customer-to-customer interaction
2
Dienstleistungsangebot
2
Dienstleistungsinnovation
2
Dienstleistungsmarke
2
Economic sector
2
Hybrides Leistungsbündel
2
Lieferantenmanagement
2
Management
2
Online retailing
2
Online-Handel
2
Organisationswandel
2
Organisatorischer Wandel
2
Organizational change
2
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Undetermined
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9
Aufsatz in Zeitschrift
9
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Aufsatz im Buch
1
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Hadwich, Karsten
Harrigan, Paul
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Büttgen, Marion
11
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Herstatt, Cornelius
8
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Füller, Johann
7
Hajli, Nick
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Busser, James A.
6
Carrubbo, Luca
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Le Nguyen Hau
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Witell, Lars
6
Calder, Bobby J.
5
Carbonell, Pilar
5
Carlson, Jamie
5
Cossío-Silva, Francisco-José
5
Fuchs, Christoph
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kamboj, Shampy
5
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Journal of business research : JBR
3
Forum Dienstleistungsmanagement
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
12
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
5
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
6
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
7
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
8
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
9
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
10
Kundenseitige Bereitschaft zum Customer Engagement : Entwicklung einer eigenschaftsbasierten Messskala
Braun, Corina
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 345-369)
.
2015
Persistent link: https://www.econbiz.de/10010531922
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