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~person:"Hadwich, Karsten"
~person:"Itani, Omar S."
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Dienstleistungssektor
Konsumentenverhalten
Customer integration
15
Kundenintegration
15
Betriebliche Wertschöpfung
9
Relationship marketing
9
Value creation
9
Kundenorientierung
5
Consumer behaviour
4
Dienstleistungsmanagement
4
Salespeople
4
Service management
4
Verkaufspersonal
4
B-to-B-Marketing
3
Bundling strategy
3
Business model
3
Business-to-business marketing
3
Geschäftsmodell
3
Leistungsbündel
3
Lieferantenmanagement
3
Selling
3
Social Web
3
Social web
3
Supplier relationship management
3
Verkauf
3
Branche
2
Customer engagement
2
Customer value
2
Customer-to-customer interaction
2
Dienstleistungsangebot
2
Dienstleistungsinnovation
2
Dienstleistungsmarke
2
Economic sector
2
Hybrides Leistungsbündel
2
Kundenwert
2
Management
2
Online retailing
2
Online-Handel
2
Organisationswandel
2
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7
Aufsatz in Zeitschrift
7
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Aufsatz im Buch
1
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Collection of articles of several authors
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English
8
German
3
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Hadwich, Karsten
Itani, Omar S.
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Büttgen, Marion
11
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Herstatt, Cornelius
8
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Busser, James A.
6
Carrubbo, Luca
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Le Nguyen Hau
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Witell, Lars
6
Calder, Bobby J.
5
Carbonell, Pilar
5
Carlson, Jamie
5
Cossío-Silva, Francisco-José
5
Fuchs, Christoph
5
Gligor, David
5
Ihl, Christoph
5
Kamboj, Shampy
5
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European journal of marketing
2
Forum Dienstleistungsmanagement
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of retailing and consumer services
1
SpringerLink / Bücher
1
The journal of consumer marketing
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ECONIS (ZBW)
10
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1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
3
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
4
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
5
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement : does relationship duration matter?
Itani, Omar S.
;
El Haddad, Rania
;
Kalra, Ashish
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171892
Saved in:
6
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
7
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
8
Kundenseitige Bereitschaft zum Customer Engagement : Entwicklung einer eigenschaftsbasierten Messskala
Braun, Corina
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 345-369)
.
2015
Persistent link: https://www.econbiz.de/10010531922
Saved in:
9
Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010359585
Saved in:
10
Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2014
Grundlagen des Service Value -- Messung des Service Value -- Management des Service Value -- Service Value bei Produkt-Service-Bündeln -- Interner Service Value -- Branchenspezifische Besonderheiten des Service Value.
Persistent link: https://www.econbiz.de/10014019261
Saved in:
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