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~person:"Haenlein, Michael"
~person:"Kumar, Vikas"
~subject:"Online-Marketing"
~subject:"Öffentlichkeitsarbeit"
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Online-Marketing
Öffentlichkeitsarbeit
Social Web
27
Social web
27
Internet marketing
16
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
10
Relationship marketing
10
Brand management
6
Markenführung
6
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5
Markenartikel
5
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5
Marketingmanagement
5
social media
5
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4
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4
Online brand communities
4
Online retailing
4
Online-Handel
4
Social media
4
E-commerce
3
Electronic Commerce
3
Viral marketing
3
Virales Marketing
3
Virtual reality
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Virtuelle Realität
3
Big data
2
Brand loyalty
2
Corporate reputation
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2
Customer retention
2
E-Learning
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17
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Haenlein, Michael
Kumar, Vikas
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Kreutzer, Ralf T.
14
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Rita, Paulo
13
Saxton, Gregory D.
13
Harrigan, Paul
12
Ozuem, Wilson
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Stephen, Andrew T.
11
Bigné Alcañiz, J. Enrique
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Martínez-López, Francisco J.
9
Schivinski, Bruno
9
Scott, David Meerman
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Luoma-aho, Vilma
8
Moe, Wendy W.
8
Pleil, Thomas
8
Seo, Yuri
8
Skiera, Bernd
8
Yoon, Sukki
8
Adeola, Ogechi
7
Ahuja, Vandana
7
Bilgihan, Anil
7
Constantinides, Efthymios
7
Etter, Michael
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Guo, Chao
7
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Business horizons
3
California management review
1
European management journal
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management : IJSOM
1
International journal of technology, policy and management : IJTPM
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
17
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
3
Decision analytics for competitive advantage : cases on using social media analytics
Nanda, Pooja
;
Kumar, Vikas
- In:
International journal of technology, policy and …
23
(
2023
)
4
,
pp. 372-386
Persistent link: https://www.econbiz.de/10014426741
Saved in:
4
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
5
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
6
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
7
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
10
Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
Saved in:
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