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~person:"Hagiu, Andrei"
~person:"Plangger, Kirk"
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Hagiu, Andrei
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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2
When data creates competitive advantage... : ...and when it doen't
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10012163254
Saved in:
3
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
4
Die Daten-Illusion
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
3
,
pp. 42-49
Persistent link: https://www.econbiz.de/10012164482
Saved in:
5
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk
;
Watson, Richard T.
- In:
Business horizons
58
(
2015
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
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