//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hair, Joseph F."
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumgütermarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
11
Theorie
5
Theory
5
Marketing theory
4
Marketingtheorie
4
Market research
3
Marktforschung
3
Marketing management
2
Marketingmanagement
2
Structural equation model
2
Strukturgleichungsmodell
2
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Fachzeitschrift
1
Heresy
1
Journal
1
Journals
1
Kleinste-Quadrate-Methode
1
Knowledge
1
Konsumentenverhalten
1
Least squares method
1
Management
1
Marketing Research
1
Method
1
PLS-SEM
1
Partial least squares
1
Partielle kleinste Quadrate
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
1
SEM
1
Statistical method
1
Statistische Methode
1
Strategic management
1
Strategisches Management
1
market orientation
1
market-driven strategy
1
market-driving strategy
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Book / Working Paper
7
Article
4
Type of publication (narrower categories)
All
Article in journal
Glossary included
Hochschulschrift
Lehrbuch
7
Textbook
7
Glossar enthalten
6
Aufsatz in Zeitschrift
5
CD-ROM, DVD
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
11
Author
All
Hair, Joseph F.
Kotler, Philip
21
Homburg, Christian
16
Leeflang, Peter
14
Kumar, V.
13
Laczniak, Gene R.
13
Armstrong, Gary
12
Ferrell, Odies C.
12
Layton, Roger A.
12
Shultz, Clifford J.
11
Gierl, Heribert
10
Hanssens, Dominique M.
10
Herrmann, Andreas
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Vrontis, Demetris
10
Hennig-Thurau, Thorsten
9
Tadajewski, Mark
9
Wagner, Udo
9
Baines, Paul
8
Eggers, Fabian
8
Hartley, Steven W.
8
Helm, Roland
8
Jaworski, Bernard J.
8
Kerin, Roger A.
8
Lim, Weng Marc
8
Malshe, Avinash
8
Olbrich, Rainer
8
Piercy, Nigel
8
Rudelius, William
8
Stremersch, Stefan
8
Wiedmann, Klaus-Peter
8
Bauer, Hans H.
7
Belz, Christian
7
Brown, Stephen
7
Crittenden, Victoria Lynn
7
Di Benedetto, C. Anthony
7
Fill, Chris
7
Gilmore, Audrey
7
more ...
less ...
Published in...
All
Journal of marketing theory and practice
2
Journal of business research : JBR
1
Management : journal of contemporary management issues
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
2
Star marketer's impact on the market strategy choice
Vlašić, Goran
;
Hair, Joseph F.
;
Krupka, Zoran
- In:
Management : journal of contemporary management issues
22
(
2017
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012144799
Saved in:
3
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
4
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
5
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
6
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
7
Publishing research in marketing journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
9
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
10
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->