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~person:"Han, Heesup"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Markenartikel
Consumer behaviour
63
Konsumentenverhalten
63
Beziehungsmarketing
52
Relationship marketing
52
Customer satisfaction
41
Kundenzufriedenheit
41
Hotel industry
30
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30
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28
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28
Brand management
23
Markenführung
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20
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Han, Heesup
Sarkar, Abhigyan
19
Phau, Ian
18
Melewar, T. C.
17
Fetscherin, Marc
15
Dawes, John
14
Keller, Kevin Lane
14
Khan, Imran
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
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11
Christodoulides, George
10
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10
Ko, Eunju
10
Rahman, Zillur
10
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10
Foroudi, Pantea
9
Kumar, Vikas
9
Merrilees, Bill
9
Trinh, Giang
9
Veloutsou, Cleopatra
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
De Chernatony, Leslie
8
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8
Johnson, Lester W.
8
Kaufmann, Hans Rüdiger
8
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8
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8
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8
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8
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International journal of hospitality management
3
International journal of contemporary hospitality management
2
Journal of travel and tourism marketing
2
Journal of retailing and consumer services
1
Journal of vacation marketing
1
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ECONIS (ZBW)
9
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1
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
6
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
9
A model of brand prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
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