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~person:"Hansen, Ursula"
~person:"Jones, D. G. Brian"
~person:"Kollmann, Tobias"
~person:"Vargo, Stephen L."
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Search: subject:"Marketing theory"
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Marketingtheorie
82
Marketing theory
81
Service-Dominant Logic
25
Service-dominant logic
25
History of economic thought
23
Ökonomische Ideengeschichte
23
Marketing
20
USA
15
United States
15
Geschichte
11
Business start-up
10
Dienstleistungsmarketing
10
Services marketing
10
Theory
10
Unternehmensgründung
10
Betriebliche Wertschöpfung
9
Dienstleistung
9
Value creation
9
History
8
Services
8
Theorie
8
Beziehungsmarketing
7
Market entry
7
Marketing management
7
Marketingmanagement
7
Markteintritt
7
Relationship marketing
7
Institutional economics
6
Institutionenökonomik
6
Consumer behaviour
5
Institutions
5
Konsumentenverhalten
5
Product
5
Produkt
5
marketing theory
5
Bibliometrics
4
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4
Innovation
4
service-dominant logic
4
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Undetermined
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42
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English
64
German
18
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Hansen, Ursula
Jones, D. G. Brian
Kollmann, Tobias
Vargo, Stephen L.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
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Academy of Marketing Science
1
Universität Hannover / Abteilung Markt und Konsum
1
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Marketing theory
6
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
5
Journal of historical research in marketing
5
European journal of marketing : EJM
4
Journal of marketing management : MM
4
SAGE library of marketing
4
History of marketing thought ; Volume 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
The SAGE handbook of marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
History of marketing thought ; Volume 2
2
History of marketing thought ; Volume 3
2
Journal of marketing
2
Review of marketing research
2
SpringerLink / Bücher
2
Arbeitspapier zur Marketingtheorie
1
Arbeitspapiere zur Marketingtheorie
1
Critical marketing : issues in contemporary marketing
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Handbook of marketing
1
Historical research in marketing management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of retailing
1
Journal of service management
1
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
The Routledge handbook of service research insights and ideas
1
The development of marketing theory and its philosophical underpinnings
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
1
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10
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82
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1
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
4
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
5
The past and future of
marketing
theory
and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
6
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
7
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
8
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
9
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
10
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
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