//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Harrigan, Paul"
~person:"Hollebeek, Linda D."
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Data protection" OR "Internet" OR "Consumer privacy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Marketingmanagement
Social Web
32
Social web
32
Relationship marketing
29
Internet marketing
27
Online-Marketing
27
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
13
Customer integration
13
Kundenintegration
13
Markenführung
13
Brand image
9
Markenimage
9
Social media
8
KMU
7
SME
7
Customer engagement
6
E-commerce
6
Electronic Commerce
6
Viral marketing
5
Virales Marketing
5
Consumer engagement
4
Marketing management
4
social media
4
Advertising
3
Engagement
3
Online retailing
3
Online-Handel
3
Werbung
3
social CRM
3
Advertising effects
2
Brand
2
Confidence
2
Customer journey
2
Customer relationship management (CRM)
2
Digital platform
2
Digitale Plattform
2
Facebook
2
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
28
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
30
Author
All
Harrigan, Paul
Hollebeek, Linda D.
Bauer, Hans H.
20
Karjaluoto, Heikki
17
Wirtz, Bernd W.
17
Ozuem, Wilson
16
Quach, Sara
15
Thaichon, Park
14
Agnihotri, Raj
13
Loureiro, Sandra Maria Correia
13
Piller, Frank T.
13
Bruhn, Manfred
12
Carlson, Jamie
12
Chaffey, Dave
12
Kumar, Vikas
12
Verhoef, Peter C.
12
Dwivedi, Yogesh Kumar
11
Haenlein, Michael
11
Ruyter, Ko de
11
Skiera, Bernd
11
Hajli, Nick
10
Ko, Eunju
10
Ratten, Vanessa
10
Smith, Alan D.
10
Vrontis, Demetris
10
Ahuja, Vandana
9
Bang, Nguyen
9
Camilleri, Mark Anthony
9
Itani, Omar S.
9
Kamboj, Shampy
9
Kotler, Philip
9
Pauwels, Koen
9
Plangger, Kirk
9
Rahman, Zillur
9
Schumann, Jan Hendrik
9
Smith, Katherine Taken
9
Weaven, Scott
9
Wiedmann, Klaus-Peter
9
Alavi, Shirin
8
Alt, Rainer
8
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of strategic marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of services marketing
2
Australasian marketing journal
1
Harnessing the power of social media and web analytics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The handbook of communication engagement
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Internet
technologies, ECRM capabilities, and performance benefits for SMEs : an exploratory study
Harrigan, Paul
;
Schroeder, Andreas
;
Qureshi, Israr
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
2
,
pp. 7-46
Persistent link: https://www.econbiz.de/10008858241
Saved in:
5
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
6
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
7
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
10
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->