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~person:"Harrigan, Paul"
~person:"Kamboj, Shampy"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Search: subject_exact:"Virtuelle Community"
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Kundenintegration
Markenimage
Social Web
27
Social web
27
Beziehungsmarketing
19
Relationship marketing
19
Internet marketing
15
Online-Marketing
15
Consumer behaviour
13
Konsumentenverhalten
13
Customer integration
11
Brand management
9
Markenführung
9
social media
8
Social media
7
Viral marketing
6
Virales Marketing
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Brand image
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Customer engagement
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social CRM
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CRM
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Customer relationship management (CRM)
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Harrigan, Paul
Kamboj, Shampy
Füller, Johann
11
Brem, Alexander
10
Hajli, Nick
9
Loureiro, Sandra Maria Correia
8
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Bilgram, Volker
6
Rahman, Zillur
6
Rita, Paulo
6
Usman, Osly
6
Carlson, Jamie
5
Cova, Bernard
5
Dahl, Darren W.
5
Herstatt, Cornelius
5
Kumar, Jitender
5
Leimeister, Jan Marco
5
Nambisan, Satish
5
Nobre, Helena
5
Shin, Hakseung
5
Verlegh, Peeter
5
Voigt, Kai-Ingo
5
Wallace, Elaine
5
Albuquerque, Paulo
4
Aslam, Wajeeha
4
Bang, Nguyen
4
Bretschneider, Ulrich
4
Brexendorf, Tim Oliver
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Burmann, Christoph
4
Chatow, Udi
4
Cheung, Man Lai
4
Divakaran, Pradeep Kumar Ponnamma
4
Fernandes, Teresa
4
Filieri, Raffaele
4
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Journal of business research : JBR
3
International journal of consumer studies
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
13
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
8
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
9
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
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