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~person:"Heinze, Aleksej"
~person:"Lobigs, Frank"
~type_genre:"Book section"
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Search engine optimisation : strategy implementation
Heinze, Aleksej
- In:
Digital and social media marketing : a results-driven …
,
(pp. 161-189)
.
2017
Persistent link: https://www.econbiz.de/10011582701
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Content marketing
Iredale, Sophie
;
Heinze, Aleksej
;
Williams, Martin J.
- In:
Digital and social media marketing : a results-driven …
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(pp. 214-237)
.
2017
Persistent link: https://www.econbiz.de/10011582710
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Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets : a general framework and a theoretical application to media fo...
Lobigs, Frank
;
Siegert, Gabriele
- In:
Management and innovation in the media industry
,
(pp. 37-63)
.
2008
Persistent link: https://www.econbiz.de/10003791210
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