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~person:"Heitmann, Mark"
~person:"Landwehr, Jan Rüdiger"
~subject:"New product development"
~subject:"Produktdifferenzierung"
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New product development
Produktdifferenzierung
Product design
17
Produktgestaltung
17
Consumer behaviour
9
Konsumentenverhalten
9
Automotive industry
7
Kfz-Industrie
7
Aesthetics
4
Brand image
4
Deutschland
4
Germany
4
Kraftfahrzeug
4
Markenimage
4
Motor vehicle
4
Ästhetik
4
Brand management
3
Markenführung
3
Product differentiation
3
Industriedesign
2
Mass Customization
2
Mass customization
2
Produktentwicklung
2
Verbraucherverhalten
2
processing fluency
2
product design
2
Ästhetisches Urteil
2
Absatz
1
Auftragsfertigung
1
Automotive market
1
Bekleidungsindustrie
1
Bewertung
1
Brand extension
1
Clothing industry
1
Cognition
1
Cognitive lock-in
1
Communication
1
Consumer goods marketing
1
Consumer preferences
1
Consumption intensity
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German
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Heitmann, Mark
Landwehr, Jan Rüdiger
Sosa, Manuel
12
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Dahl, Darren W.
5
Eppinger, Steven D.
5
Herstatt, Cornelius
5
Liu, Qihong
5
Mital, Anil
5
Ulrich, Karl T.
5
Brenner, Walter
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
4
Goswami, Mohit
4
Khan, B. Zorina
4
Kohlbacher, Florian
4
Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
4
Swan, K. Scott
4
Wrigley, Cara
4
Anderson, Simon P.
3
Arora, Aniket
3
Barigozzi, Francesca
3
Baumann, Florian
3
Beckman, Sara L.
3
Borsato, Milton
3
Chattopadhyay, Amitava
3
Colombo, Stefano
3
Corbett, Charles J.
3
Davis, Steven J.
3
Eckert, Claudia
3
Fehr, Ernst
3
Foscht, Thomas
3
Friehe, Tim
3
Gabszewicz, Jean Jaskold
3
Gokpinar, Bilal
3
Hopp, Wallace J.
3
Hsu, Yen
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
3
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
4
Alles für die Marke? : Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung
Herrmann, Andreas
;
Befurt, René
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
8
,
pp. 1055-1079
Persistent link: https://www.econbiz.de/10003596637
Saved in:
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