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~person:"Helm, Roland"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"B-to-B-Marketing"
~subject:"Market research"
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B-to-B-Marketing
Market research
Marketing
79
Marktforschung
79
Marketing theory
78
Marketingtheorie
78
Marketingmanagement
62
Marketing management
61
Theorie
51
Theory
51
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
45
Relationship marketing
45
Lieferantenmanagement
28
Supplier relationship management
28
Internationales Marketing
27
International marketing
26
Deutschland
25
Germany
25
Business-to-business marketing
16
Innovation
15
USA
13
United States
13
Conjoint analysis
11
Conjoint-Analyse
11
Marketingforschung
11
Estimation
10
Schätzung
10
Electronic Commerce
9
Naresh K. Malhotra
9
Brand management
8
E-commerce
8
Einzelhandel
8
Innovation diffusion
8
Innovationsdiffusion
8
Innovationsmanagement
8
Markenführung
8
Retail trade
8
Emerging economies
7
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16
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3
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Book / Working Paper
49
Article
37
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24
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24
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14
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14
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13
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13
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10
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10
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5
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5
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4
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English
75
German
11
Author
All
Helm, Roland
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Homburg, Christian
46
Backhaus, Klaus
39
Herrmann, Andreas
33
Hruschka, Harald
30
Pepels, Werner
30
Decker, Reinhold
27
Kumar, V.
27
Albers, Sönke
25
Huber, Frank
25
Wildner, Raimund
24
Svensson, Göran
23
Bauer, Hans H.
22
Johnston, Wesley J.
22
Sarstedt, Marko
22
Voeth, Markus
22
Grewal, Rajdeep
21
Hildebrandt, Lutz
21
Naudé, Peter
21
Wiedmann, Klaus-Peter
21
Hair, Joseph F.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Baumgarth, Carsten
19
Henneberg, Stephan
19
Kowalkowski, Christian
19
Lindgreen, Adam
19
Geiger, Ingmar
18
Klarmann, Martin
18
Weiber, Rolf
18
Jacob, Frank
17
Eisend, Martin
16
Gustafsson, Anders
16
Krafft, Manfred
16
Kuß, Alfred
16
Lilien, Gary L.
16
Sharma, Arun
16
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American Marketing Association
1
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Review of marketing research
11
Legends in marketing
8
SAGE library in marketing
7
Journal of business-to-business marketing
5
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Always learning
1
Betriebswirtschaftliche Abhandlungen
1
Die Betriebswirtschaft : DBW
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Handbook on cross-cultural marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of management and decision making : IJMDM
1
International marketing review
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Pearson always learning
1
Prentice-Hall international editions
1
ProQuest Ebook Central
1
Psychology & marketing
1
Quantitative marketing techniques and analyses
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The nature and scope of marketing research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
86
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1
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86
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
5
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
6
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
7
Implementierung des
Marketing
-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
8
Conceptualization and integration of
marketing
intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
9
Future directions of cross-cultural
marketing
research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
10
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
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