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~person:"Helmig, Bernd"
~person:"Hollebeek, Linda D."
~subject:"Brand loyalty"
~subject:"Corporate culture"
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Brand loyalty
Corporate culture
Beziehungsmarketing
64
Relationship marketing
64
Consumer behaviour
32
Konsumentenverhalten
32
Customer integration
25
Kundenintegration
25
Brand management
13
Customer engagement
13
Markenführung
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Dienstleistungsqualität
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Helmig, Bernd
Hollebeek, Linda D.
Han, Heesup
9
Rahman, Zillur
7
Dawes, John
6
Khan, Imran
5
Sohail, M. Sadiq
5
Bruhn, Manfred
4
Fatma, Mobin
4
Gil Saura, Irene
4
Huang, Chao-Chin
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Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Rather, Raouf Ahmad
4
So, Kevin Kam Fung
4
Šerić, Maja
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
3
Huang, Shyh-Ming
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Huber, Frank
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Islam, Jamid Ul
3
Kang, Juhee
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Khamitov, Mansur
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Kumar, Vikas
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Labrecque, Lauren I.
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Loureiro, Sandra Maria Correia
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Madhani, Pankaj M.
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Mathews, Jose
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Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
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Rahimi, Roya
3
Ramakrishnan, Ruchika
3
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of consumer behaviour
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
The service industries journal
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ECONIS (ZBW)
6
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
4
Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
Saved in:
5
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D.
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
Saved in:
6
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dirk K.
;
Helmig, Bernd
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 539-559)
.
2007
Persistent link: https://www.econbiz.de/10003510518
Saved in:
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