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~person:"Hennig-Thurau, Thorsten"
~person:"Vrontis, Demetris"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
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Kundenzufriedenheit
Marketingmanagement
Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
17
Konsumentenverhalten
17
Theorie
15
Theory
15
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9
Brand management
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Lieferantenmanagement
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Markenführung
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Customer satisfaction
6
Dienstleistungssektor
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Brand image
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Dienstleistungsqualität
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Digitalisierung
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Hennig-Thurau, Thorsten
Vrontis, Demetris
Homburg, Christian
38
Han, Heesup
32
Bruhn, Manfred
27
Mattila, Anna S.
21
Kumar, V.
20
Svensson, Göran
20
Prentice, Catherine
19
Gil Saura, Irene
17
Mittal, Vikas
15
Quach, Sara
15
Hyun, Sunghyup Sean
14
Aksoy, Lerzan
13
Bauer, Hans H.
13
Usman, Osly
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Bilgihan, Anil
12
Casidy, Riza
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Wieseke, Jan
12
Bang, Nguyen
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Krafft, Manfred
11
Loureiro, Sandra Maria Correia
11
Rather, Raouf Ahmad
11
Thaichon, Park
11
Töpfer, Armin
11
Van Vaerenbergh, Yves
11
Barnes, Donald C.
10
Blut, Markus
10
Huber, Frank
10
Keiningham, Timothy
10
McColl-Kennedy, Janet R.
10
Roberts-Lombard, Mornay
10
Thaichon, Paramaporn
10
Ahn, Jiseon
9
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Die Betriebswirtschaft : DBW
1
Ekonomski pregled
1
International journal of globalisation and small business : IJGSB
1
International journal of managerial and financial accounting : IJMFA
1
Journal for international business and entrepreneurship development
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of service research : JSR
1
Journal of transnational management : the official journal of the International Management Development Association
1
Markt und Konsum
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Psychology & marketing
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
14
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Conceptualisation of customer experience : the case of mobile telecoms services in Morocco
Belabbes, Ikrame
;
Oubrich, Mourad
;
Fiano, Fabio
; …
- In:
International journal of managerial and financial …
12
(
2020
)
1
,
pp. 89-118
Persistent link: https://www.econbiz.de/10012253760
Saved in:
3
How gifts influence relationships with service customers and financial outcomes for firms
Marchand, André
;
Paul, Michael
;
Hennig-Thurau, Thorsten
; …
- In:
Journal of service research : JSR
20
(
2017
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011684836
Saved in:
4
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
5
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
6
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
7
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
8
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
9
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
Saved in:
10
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
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