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~person:"Herrmann, Andreas"
~person:"Smith, Alan D."
~person:"Thaichon, Park"
~person:"Töpfer, Armin"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
142
Relationship marketing
142
Theorie
32
Theory
32
Consumer behaviour
31
Konsumentenverhalten
31
Deutschland
26
Germany
26
USA
21
United States
21
Customer satisfaction
20
Kundenzufriedenheit
20
CRM
18
customer relationship management
18
E-commerce
13
Electronic Commerce
13
Quality management
13
Qualitätsmanagement
13
Lieferantenmanagement
11
Supplier relationship management
11
Dienstleistungsqualität
9
Internet marketing
9
Market research
9
Marketing management
9
Marketingmanagement
9
Marktforschung
9
Online-Marketing
9
Product management
9
Produktmanagement
9
Service quality
9
Social Web
9
Social web
9
e-finance
9
electronic finance
9
Kundenorientierung
8
Measurement
8
Messung
8
Verbraucherzufriedenheit
8
Brand management
7
Einzelhandel
7
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Article
138
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24
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81
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81
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41
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41
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10
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10
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10
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Sammelwerk
9
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4
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3
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English
81
German
66
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Herrmann, Andreas
Smith, Alan D.
Thaichon, Park
Töpfer, Armin
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Stauss, Bernd
50
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
40
Gil Saura, Irene
37
Helmke, Stefan
37
Mattila, Anna S.
37
Wilde, Klaus D.
36
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Reichwald, Ralf
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Uebel, Matthias
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
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Springer Fachmedien Wiesbaden
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
International Journal of Electronic Finance
12
International journal of business information systems : IJBIS
6
International journal of services and operations management
6
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Asia Pacific journal of marketing and logistics
4
International journal of business innovation and research
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
International Journal of Sustainable Economy
3
International journal of electronic finance : IJEF
3
Journal of strategic marketing
3
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of logistics systems and management
2
International journal of process management and benchmarking : IJPMB
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Routledge advances in management and business studies
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für Planung : ZP
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Emerald insight
1
Finanzwirtschaft
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Gabler Edition Wissenschaft / Forum Marketing
1
Handelsforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
How to succeed in the digital age : strategies from 17 top managers
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
143
RePEc
15
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Corporate succession planning : accident or part of the strategic benchmarking process?
Smith, Alan D.
- In:
International journal of process management and …
12
(
2022
)
6
,
pp. 695-729
Persistent link: https://www.econbiz.de/10013391082
Saved in:
4
Supply chain considerations in digital strategies, e-procurement and CRM
Smith, Alan D.
- In:
International journal of services and operations …
44
(
2023
)
2
,
pp. 173-195
Persistent link: https://www.econbiz.de/10014226978
Saved in:
5
Perceived consumer issues associated with online vehicle purchase decisions
Smith, Alan D.
- In:
International journal of process management and …
14
(
2023
)
1
,
pp. 84-107
Persistent link: https://www.econbiz.de/10014314031
Saved in:
6
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
7
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
8
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
9
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
10
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
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