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~person:"Herstein, Ram"
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Handelsmarke
6
Store brand
6
Consumer behaviour
5
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Brand management
3
Israel
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3
Brand image
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Herstein, Ram
Olbrich, Rainer
28
Gázquez-Abad, Juan Carlos
16
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Ahlert, Dieter
12
Bruhn, Manfred
12
Greenhalgh, Christine
12
Martínez-López, Francisco J.
12
Sattler, Henrik
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
11
Grewe, Gundula
11
Martos-Partal, Mercedes
11
Steenkamp, Jan-Benedict E. M.
11
Deleersnyder, Barbara
10
Yagüe Guillén, María Jésus
10
Geyskens, Inge
9
Rubio Benito, Natalia
9
Wolf, Annett
9
Gómez-Suárez, Mónica
8
Kenning, Peter
8
Riekhof, Hans-Christian
8
Bauer, Hans H.
7
Braun, Daniela
7
Dubé, Jean-Pierre
7
Möhlenbruch, Dirk
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Kaswengi, Joseph
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Nies, Salome
6
Rogers, Mark
6
Rossi, Peter E.
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Cross cultural management : an international journal
1
EuroMed journal of business
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Journal of business strategy
1
Services marketing quarterly
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The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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1
The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
;
Bergera, Ron
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011859506
Saved in:
2
Private and national brand consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
3
The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Herstein, Ram
;
Tifferet, Sigal
;
Abrantes, José Luís
; …
- In:
Cross cultural management : an international journal
19
(
2012
)
2
,
pp. 196-214
Persistent link: https://www.econbiz.de/10009541919
Saved in:
4
Need for cognition as a predictor of store brand preferences
Tifferet, Sigal
;
Herstein, Ram
- In:
EuroMed journal of business
7
(
2012
)
1
,
pp. 54-65
Persistent link: https://www.econbiz.de/10009564329
Saved in:
5
The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal
;
Herstein, Ram
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
Saved in:
6
Launching store brands in emerging markets: resistance crumbles
Herstein, Ram
;
Jaffe, Eugene D.
- In:
Journal of business strategy
28
(
2007
)
5
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003717617
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