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~person:"Hill, Ronald Paul"
~person:"Rahman, Zillur"
~subject:"Corporate social responsibility"
~subject:"Marketing theory"
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Search: subject_exact:"Konsumverhalten"
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Subject
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Corporate social responsibility
Marketing theory
Consumer behaviour
70
Konsumentenverhalten
70
Beziehungsmarketing
14
Brand management
14
Corporate Social Responsibility
14
Markenführung
14
Relationship marketing
14
Brand image
9
Markenimage
9
Internet marketing
8
Online-Marketing
8
Bibliometrics
7
Bibliometrie
7
Ethics
7
Ethik
7
Armut
6
Brand
6
Business ethics
6
Customer satisfaction
6
Kundenzufriedenheit
6
Poverty
6
Unternehmensethik
6
CSR
5
Customer integration
5
Dienstleistungsqualität
5
India
5
Indien
5
Innovation adoption
5
Innovationsakzeptanz
5
Kundenintegration
5
Markenartikel
5
Marketing
5
Service quality
5
Social Web
5
Social web
5
USA
5
United States
5
Bank
4
Brand loyalty
4
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11
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1
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Article
14
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4
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11
Aufsatz in Zeitschrift
11
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3
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3
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2
Sammelwerk
2
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English
18
Author
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Hill, Ronald Paul
Rahman, Zillur
Mattila, Anna S.
15
Sen, Sankar
15
Tadajewski, Mark
15
Rodríguez del Bosque, Ignacio A.
13
Bhattacharya, C. B.
11
Fatma, Mobin
10
Pérez, Andrea
10
Smith, N. Craig
10
Maclaran, Pauline
8
Lee, Yoon-Joo
7
Su, LuJun
7
Vlachos, Pavlos A.
7
Balderjahn, Ingo
6
Bodur, H. Onur
6
Brunk, Katja H.
6
Du, Shuili
6
Foxall, Gordon R.
6
Han, Heesup
6
Hanks, Lydia
6
Kang, Jiyun
6
Khan, Imran
6
Lee, Seoki
6
Bagozzi, Richard P.
5
Dobscha, Susan
5
Fournier, Susan
5
Galan-Ladero, M. Mercedes
5
Kraft, Tim
5
Netessine, Serguei
5
Peloza, John
5
Schrader, Ulf
5
Singh, Jasjit
5
Sparks, Leigh
5
Teng, Nina
5
Walker, Matthew
5
Zasuwa, Grzegorz
5
Aaker, Jennifer
4
Ahmad, Naveed
4
Alvarado-Herrera, Alejandro
4
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Edward Elgar Publishing
1
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Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Global business review
1
Handbook of research on customer engagement
1
Handbook of research on marketing and corporate social responsibility
1
International review on public and non-profit marketing
1
Journal of business ethics : JOBE
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Management research review
1
Marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of product & brand management
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
18
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1
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18
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1
Consumers' sustainable purchase behaviour : modeling the impact of psychological factors
Joshi, Yatish
;
Rahman, Zillur
- In:
Ecological economics : the transdisciplinary journal of …
159
(
2019
),
pp. 235-243
Persistent link: https://www.econbiz.de/10012169315
Saved in:
2
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
3
Theory of marketplace morality and impoverished consumers
Hill, Ronald Paul
- In:
Marketing theory
18
(
2018
)
3
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011926139
Saved in:
4
Essay on moral marketer behaviour : beyond corporate social responsibility
Hill, Ronald Paul
- In:
Global business review
18
(
2017
)
3
,
pp. 70-74
Persistent link: https://www.econbiz.de/10011745477
Saved in:
5
Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility
Rapp, Justine M.
;
Hill, Ronald Paul
;
Lehmann, Donald R.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 198-215)
.
2016
Persistent link: https://www.econbiz.de/10011438369
Saved in:
6
Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul
(
ed.
);
Langan, Ryan
(
ed.
)
-
2016
-
Paperback edition
Persistent link: https://www.econbiz.de/10011418974
Saved in:
7
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
8
The effect of CSR on consumer behavioral responses after service failure and recovery
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
European business review : EBR ; the official journal …
28
(
2016
)
5
,
pp. 583-599
Persistent link: https://www.econbiz.de/10011588576
Saved in:
9
Consumer responses to CSR in Indian banking sector
Fatma, Mobin
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011746523
Saved in:
10
The CSR's influence on customer responses in Indian banking sector
Fatma, Mobin
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 49-57
Persistent link: https://www.econbiz.de/10011442354
Saved in:
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