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~person:"Hollebeek, Linda D."
~person:"Roy, Sanjit"
~subject:"Communication"
~subject:"Markenimage"
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Communication
Markenimage
Beziehungsmarketing
68
Relationship marketing
68
Consumer behaviour
46
Konsumentenverhalten
46
Customer integration
32
Kundenintegration
32
Brand management
21
Markenführung
21
Brand image
15
Dienstleistungsqualität
15
Service quality
15
Social Web
15
Social web
15
Customer engagement
14
Customer satisfaction
13
Internet marketing
13
Kundenzufriedenheit
13
Online-Marketing
13
Customer value
6
Kundenwert
6
Stakeholder
6
Brand
5
Confidence
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
USA
5
United States
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
customer engagement
5
Brand loyalty
4
Einzelhandel
4
Kundenbindung
4
Markentreue
4
Retail trade
4
Beschwerdemanagement
3
Betriebliche Wertschöpfung
3
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17
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17
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English
17
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Hollebeek, Linda D.
Roy, Sanjit
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Hyun, Sunghyup Sean
10
Kumar, Vikas
10
Šerić, Maja
10
King, Ceridwyn
9
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Bruhn, Manfred
7
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Zúñiga, Miguel Ángel
6
Ahn, Jiseon
5
Balaji, M. S.
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
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Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of services marketing
2
Electronic commerce research
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
17
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1
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
6
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
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