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~person:"Homburg, Christian"
~person:"Lindgreen, Adam"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Subject
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Business-to-business marketing
Beziehungsmarketing
156
Relationship marketing
155
Marketingmanagement
147
Marketing
143
Marketing management
129
Theory
115
Theorie
114
Marketingtheorie
100
Marktforschung
98
Marketing theory
94
Market research
91
Deutschland
79
Germany
77
Consumer behaviour
69
Konsumentenverhalten
69
Lieferantenmanagement
64
Supplier relationship management
64
B-to-B-Marketing
48
Customer satisfaction
33
Erfolgsfaktor
33
Kundenzufriedenheit
33
Success factor
31
Vertrieb
29
USA
27
Physical distribution
26
United States
26
Internationales Marketing
25
Brand management
24
International marketing
24
Markenführung
24
Strategisches Management
20
Beziehungsmanagement
17
Management
17
Strategic management
17
Estimation
16
Kundenmanagement
16
Schätzung
16
Bibliometrics
15
Bibliometrie
15
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1
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Article
37
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12
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35
Aufsatz in Zeitschrift
35
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3
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3
Collection of articles of several authors
3
Graue Literatur
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Non-commercial literature
3
Sammelwerk
3
Arbeitspapier
2
Collection of articles written by one author
2
Hochschulschrift
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2
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Language
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English
40
German
9
Author
All
Homburg, Christian
Lindgreen, Adam
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Johnston, Wesley J.
23
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pepels, Werner
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Kumar, V.
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Brennan, Ross
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing
4
Legends in marketing
4
Journal of business-to-business marketing
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
49
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Editorial: best business-to-business
marketing
management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
Industrial
marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
4
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
5
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
6
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
7
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
8
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
9
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
10
Citation classics from Industrial
marketing
management : celebrating forty-seven years of publications on business-to-business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
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