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~person:"Homburg, Christian"
~person:"Naudé, Peter"
~person:"Pepels, Werner"
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Search: subject:"Business-to-business marketing"
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Business-to-business marketing
50
B-to-B-Marketing
49
Lieferantenmanagement
24
Supplier relationship management
24
Business-to-Business-Marketing
11
Relationship marketing
11
Beziehungsmarketing
10
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8
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8
Marketingmanagement
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business-to-business marketing
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Business‐to‐business marketing
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Confidence
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Consumer behaviour
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Markenführung
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Verkauf
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Vertrauen
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English
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German
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Homburg, Christian
Naudé, Peter
Pepels, Werner
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Johnston, Wesley J.
29
Svensson, Göran
21
Henneberg, Stephan
20
Baumgarth, Carsten
19
Lindgreen, Adam
19
Brennan, Ross
18
Geiger, Ingmar
18
Sharma, Arun
18
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Ulaga, Wolfgang
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Lilien, Gary L.
15
Keränen, Joona
14
Schmitz, Christian
14
Cova, Bernard
13
Hofmaier, Richard
13
Plinke, Wulff
13
Sridhar, Shrihari
13
Weiber, Rolf
13
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Woodside, Arch G.
12
Zolkiewski, Judy
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
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10
Corsaro, Daniela
10
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Industrial marketing management : the international journal for industrial and high-tech firms
18
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Marketing Intelligence & Planning
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European Journal of Marketing
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Management Know-how
1
Marketing intelligence & planning
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
6
Other ZBW resources
4
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
3
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
4
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
5
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
6
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
7
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
8
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
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