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~person:"Homburg, Christian"
~person:"Rodríguez del Bosque, Ignacio A."
~person:"Verhoef, Peter C."
~subject:"Marketing management"
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Marketing management
Customer retention
8
Kundenbindung
8
Consumer behaviour
7
Customer satisfaction
7
Konsumentenverhalten
7
Kundenzufriedenheit
7
Beziehungsmarketing
6
Relationship marketing
6
Corporate Social Responsibility
4
Corporate social responsibility
4
Marketingmanagement
3
Confidence
2
Customers
2
Firm performance
2
Identification
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Loyalty
2
Marketing
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Satisfaction
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Unternehmenserfolg
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Vertrauen
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customer loyalty
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B-to-B-Marketing
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Bank
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Banking industry
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Business-to-Business-Marketing
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Business-to-business marketing
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CSR
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CSR image
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Consumer confidence index
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Corporate reputation
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Customer Effort Score
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Customer experience management
1
Customer feedback metrics
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Customer value
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Dienstleistungsqualität
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Emotion
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Homburg, Christian
Rodríguez del Bosque, Ignacio A.
Verhoef, Peter C.
Cavallone, Mauro
2
Wiesel, Thorsten
2
Alhawari, Damer
1
Anber Abraheem Shlash Mohammad
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Angraini, Yenni
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Belz, Christian
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Bowen, John T.
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Chen McCain, Shiang-Lih
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Chen, Chih-chien
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1
Gremler, Dwayne D.
1
Haan, Evert de
1
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Healy, Brian C.
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Heger, Günther
1
Hendler, Flavia
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Hnatiuc, Cristian
1
Jassel, Jagdeep Singh
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Jiang, Zhenling
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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