//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~person:"Viswanathan, Madhu"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market research
Consumer behaviour
71
Konsumentenverhalten
71
Marktforschung
15
Theorie
12
Theory
12
Beziehungsmarketing
11
Relationship marketing
11
Subsistence economy
11
Subsistenzwirtschaft
11
Marketing management
10
Marketingmanagement
10
Preis
10
Price
10
Analphabetismus
8
Illiteracy
8
USA
8
United States
8
Deutschland
7
Germany
7
Customer satisfaction
6
Experiment
6
Kundenzufriedenheit
6
Preismanagement
6
Pricing strategy
6
Information behaviour
5
Informationsverhalten
5
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Developing countries
4
Entwicklungsländer
4
Product information
4
Produktinformation
4
Verbraucherverhalten
4
Armut
3
Beschwerdemanagement
3
Brand
3
Brand management
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz im Buch
5
Aufsatz in Zeitschrift
5
Book section
5
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
8
German
7
Author
All
Homburg, Christian
Viswanathan, Madhu
Hruschka, Harald
15
Decker, Reinhold
10
Belk, Russell W.
9
Bauer, Hans H.
8
Boztuğ, Yasemin
8
Holbrook, Morris B.
8
Kamakura, Wagner A.
8
Du, Rex Yuxing
7
Herrmann, Andreas
7
Hildebrandt, Lutz
7
Canniford, Robin
6
Dahl, Darren W.
6
Fischer, Eileen
6
Fitchett, James
6
Hawkins, Del I.
6
Moutinho, Luiz
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Tadajewski, Mark
6
Wiedmann, Klaus-Peter
6
Arsel, Zeynep
5
Bearden, William O.
5
Davis, Brennan
5
Eisend, Martin
5
Grunert, Klaus G.
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Walsh, Gianfranco
5
Zaltman, Gerald
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Berndt, Ralph
4
Bradlow, Eric T.
4
Bronnenberg, Bart J.
4
Fitzsimons, Gavan J.
4
Helm, Roland
4
more ...
less ...
Institution
All
Wissenschaftliche Hochschule für Unternehmensführung
1
Published in...
All
Journal of business research : JBR
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Betriebswirtschaft : DBW
1
Journal of consumer marketing
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
Transformative consumer research for personal and collective well-being
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
2
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
3
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
4
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
5
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
6
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
7
Beschwerdeverhalten und Beschwerdemanagement : eine Bestandsaufnahme der Forschung und Agenda für die Zukunft
Homburg, Christian
;
Fürst, Andreas
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
1
,
pp. 41-74
Persistent link: https://www.econbiz.de/10003412550
Saved in:
8
Beschwerdeverhalten und Beschwerdemanagement : eine Bestandsaufnahme der Forschung und Agenda für die Zukunft
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003371975
Saved in:
9
Behavioral Pricing-Forschung im Überblick : Erkenntnisstand und zukünftige Forschungsrichtungen
Homburg, Christian
;
Koschate, Nicole
-
2005
Persistent link: https://www.econbiz.de/10013430660
Saved in:
10
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu
;
Johnson, Michael R.
;
Sudman, Seymour
-
1996
Persistent link: https://www.econbiz.de/10000959864
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->