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~person:"Homburg, Christian"
~subject:"Marketingmanagement"
~type:"article"
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Marketingmanagement
Marketing management
23
Consumer behaviour
7
Konsumentenverhalten
7
Theorie
7
Theory
7
Beziehungsmarketing
6
Relationship marketing
6
Lieferantenmanagement
5
Supplier relationship management
5
Business-to-business marketing
4
B-to-B-Marketing
3
Erfolgsfaktor
3
Success factor
3
Absatz
2
Competitive strategy
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Customer satisfaction
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Firm performance
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Kundenzufriedenheit
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Market segmentation
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Marketing
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Marktsegmentierung
2
Physical distribution
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Product differentiation
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Produktdifferenzierung
2
Sales
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Selling
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Unternehmenserfolg
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Verkauf
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Vertrieb
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Wettbewerbsstrategie
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business-to-business marketing
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cross selling
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Agency theory
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Beschaffung
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Bright side
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Business process management
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Business-to-business
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Homburg, Christian
Kumar, V.
30
Bruhn, Manfred
26
Vrontis, Demetris
26
O'Cass, Aron
23
Meffert, Heribert
21
Kitchen, Philip J.
20
Morgan, Neil A.
20
Melewar, T. C.
19
Schultz, Don E.
18
Balmer, John M. T.
17
Bauer, Hans H.
17
Calantone, Roger J.
17
Brettel, Malte
16
Esch, Franz-Rudolf
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gierl, Heribert
15
Gilmore, Audrey
15
Hunt, Shelby D.
15
Varadarajan, Rajan
15
Wiedmann, Klaus-Peter
15
Foroudi, Pantea
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Carpenter, Gregory S.
13
Diller, Hermann
13
Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Blankson, Charles
12
Dibb, Sally
12
Jaworski, Bernard J.
12
Ngo, Liem Viet
12
Shankar, Venkatesh
12
Dekimpe, Marnik G.
11
Engelen, Andreas
11
Hinson, Robert
11
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Journal of the Academy of Marketing Science
4
Journal of marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Betriebswirtschaft : DBW
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
Journal of marketing research
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Marketing : ZFP ; journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
1
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ECONIS (ZBW)
23
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
3
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
4
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
5
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
7
Incumbents' defense strategies : a comparison of deterrence and shakeout strategy based on evolutionary game theory
Homburg, Christian
;
Fürst, Andreas
;
Ehrmann, Thomas
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10009736679
Saved in:
8
Externally directed and internally directed market launch management : The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
9
Commodity-Differenzierung : ein branchenübergreifender Ansatz
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 31-56)
.
2011
Persistent link: https://www.econbiz.de/10008701322
Saved in:
10
Gestaltung und Erfolgsauswirkungen der Absatzplanung : eine branchenübergreifende empirische Analyse
Homburg, Christian
;
Artz, Martin
;
Wieseke, Jan
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
7
,
pp. 634-670
Persistent link: https://www.econbiz.de/10003774390
Saved in:
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