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~person:"Homburg, Christian"
~subject:"Sales"
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Homburg, Christian
Franses, Philip Hans
23
Legerstee, Rianne
13
Levchenko, Andrei A.
13
Waldfogel, Joel
10
Levin, Andrew T.
9
Shelegia, Sandro
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Harju, Jarkko
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Heinz, Matthias
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7
Mentzer, John T.
7
Paap, Richard
7
Sorensen, Alan T.
7
Wilson, Christopher
7
Assimakopoulos, V.
6
Broll, Udo
6
Chen, Xiaomin
6
Eckwert, Bernhard
6
Fildes, Robert
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Hortaçsu, Ali
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Héricourt, Jérôme
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Joo, Joonhwi
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Pathak, Parag A.
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Schneider, Friedrich
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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1
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
3
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
4
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
5
Gestaltung und Erfolgsauswirkungen der Absatzplanung : eine branchenübergreifende empirische Analyse
Homburg, Christian
;
Artz, Martin
;
Wieseke, Jan
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
7
,
pp. 634-670
Persistent link: https://www.econbiz.de/10003774390
Saved in:
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