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~person:"Homburg, Christian"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
35
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35
Beziehungsmarketing
10
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10
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Homburg, Christian
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
77
Gierl, Heribert
76
Phau, Ian
76
Belk, Russell W.
74
Khare, Arpita
69
Loureiro, Sandra Maria Correia
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Dwivedi, Yogesh Kumar
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Septianto, Felix
61
Bauer, Hans H.
59
Herrmann, Andreas
59
Bagozzi, Richard P.
58
Jang, Soocheong
57
Paul, Justin
56
Janssen, Maarten C. W.
54
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53
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52
Hollebeek, Linda D.
51
Ko, Eunju
51
Rock, Bram de
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49
Walsh, Gianfranco
48
Wiedmann, Klaus-Peter
47
Kim, Jungkeun
46
Sharma, Piyush
45
Verhoef, Peter C.
45
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44
Diamantopoulos, Adamantios
43
Thaichon, Park
42
Rajagopal
41
Thøgersen, John
41
Bang, Nguyen
40
Huber, Frank
40
Moraga-González, José Luis
40
Das, Gopal
39
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39
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39
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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2
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2
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2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
35
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1
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
5
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
6
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
7
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
8
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
9
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
10
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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