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~person:"Hong, Yili"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Hong, Yili
Law, Chun Hung Roberts
16
Filieri, Raffaele
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Law, Rob
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9
Tan, Yong
9
Ye, Qiang
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Electronic commerce research
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Information systems research : ISR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
2
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
Saved in:
3
Product fit uncertainty in online markets : nature, effects, and antecedents
Hong, Yili
;
Pavlou, Paul A.
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 328-344
Persistent link: https://www.econbiz.de/10010393279
Saved in:
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