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~person:"Huber, Frank"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~subject:"Product differentiation"
~subject:"Schätzung"
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Search: subject_exact:"Customer equity"
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Consumer behaviour
Product differentiation
Schätzung
Customer value
17
Kundenwert
17
Beziehungsmarketing
12
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12
Konsumentenverhalten
11
Brand management
7
Markenführung
7
Customer equity
6
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5
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5
Marketingmanagement
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Internet marketing
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customer equity
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Huber, Frank
Ko, Eunju
Kumar, V.
6
Geruso, Michael
5
Kim, Kyung Hoon
5
Prinz, Daniel
5
Kleinaltenkamp, Michael
4
Layton, Timothy J.
4
Peppers, Don
4
Rogers, Martha
4
Sesé, F. Javier
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Ahn, Jiseon
3
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3
Dedeoğlu, Bekir Bora
3
Gallarza, Martina G.
3
Gil Saura, Irene
3
Hollebeek, Linda D.
3
Itani, Omar S.
3
Kim, Sang Jin
3
Loane, Susan Stewart
3
McColl-Kennedy, Janet R.
3
Mostafa Rasoolimanesh, S.
3
Prohl-Schwenke, Katharina
3
Rajagopal
3
Reinartz, Werner J.
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Vega Vázquez, Manuela
3
Vera, Jorge
3
Verhoef, Peter C.
3
Wangenheim, Florian von
3
Webster, Cynthia M.
3
Aarikka-Stenroos, Leena
2
Afiff, Adi
2
Akter, Shahriar
2
Al Haj Eid, Mohammad Badi’
2
Albinsson, Pia A.
2
Andrews, Lynda
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of business research : JBR
3
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
3
Asia Pacific journal of marketing and logistics
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
12
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1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
4
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
9
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
10
Umsatztreiber Cross-Selling : eine empirische Analyse des Cross-Selling-Potenzials
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
;
Keppler, …
-
2006
Persistent link: https://www.econbiz.de/10003324613
Saved in:
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