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~person:"Huber, Frank"
~person:"Loureiro, Sandra Maria Correia"
~person:"Torgler, Benno"
~person:"Weber, Jürgen"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Controlling
321
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218
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207
Management control
190
Theory
172
Theorie
168
Consumer behaviour
107
Beziehungsmarketing
94
Relationship marketing
93
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79
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56
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positional concerns
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tax morale
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Huber, Frank
Loureiro, Sandra Maria Correia
Torgler, Benno
Weber, Jürgen
Han, Heesup
93
Mattila, Anna S.
76
Phau, Ian
54
Wiedmann, Klaus-Peter
47
Jang, Soocheong
46
Bauer, Hans H.
43
Gierl, Heribert
40
Hollebeek, Linda D.
37
Verhoef, Peter C.
37
Walsh, Gianfranco
37
Bang, Nguyen
36
Khare, Arpita
36
Ko, Eunju
33
Kumar, V.
33
Bagozzi, Richard P.
32
Herrmann, Andreas
32
Swoboda, Bernhard
32
Dwivedi, Yogesh Kumar
31
Rajagopal
31
Usman, Osly
31
Melewar, T. C.
30
Hyun, Sunghyup Sean
29
Septianto, Felix
29
Vrontis, Demetris
29
Grunert, Klaus G.
28
Pelsmacker, Patrick de
28
Sarkar, Abhigyan
28
Wu, Luorong
28
Dawes, John
27
Foxall, Gordon R.
27
Homburg, Christian
27
Paul, Justin
27
Wong, IpKin Anthony
27
Bilgihan, Anil
26
Chintagunta, Pradeep K.
26
Diamantopoulos, Adamantios
26
Funk, Daniel C.
26
Hanks, Lydia
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Center of Market Oriented Product and Production Management
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Center of Market Oriented Product and Production Management <Mainz>
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Johannes Gutenberg-Universität Mainz
1
Springer Fachmedien Wiesbaden
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
6
International journal of hospitality management
4
Journal of promotion management : JPM
3
Marketing : ZFP ; journal of research and management
3
Reihe: Marketing : MAR
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of product & brand management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Gabler Edition Wissenschaft
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Psychology & marketing
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics letters
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
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ECONIS (ZBW)
107
USB Cologne (EcoSocSci)
1
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1
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Costa-Lopes, Rui
; …
- In:
Cogent business & management
1
(
2014
),
pp. 1-12
dimensions. Therefore, this study aims to contribute to the existing body of
knowledge
by examining the strength of relational …
Persistent link: https://www.econbiz.de/10012036305
Saved in:
2
Framework for success of online brand
management
: a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
3
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
4
Neue Dimensionen für die Markenführung :
Management
von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
5
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
8
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
9
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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