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~person:"Hudders, Liselot"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Product placement"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Product placement
Consumer behaviour
35
Konsumentenverhalten
35
Werbewirkung
19
Advertising
14
Children
14
Kinder
14
Werbung
14
Product Placement
9
Brand image
8
Markenimage
8
Internet marketing
7
Online-Marketing
7
Target group
7
Zielgruppe
7
Luxury goods
6
Luxusgüter
6
Social Web
6
Social web
6
children
6
persuasion knowledge
6
Brand management
5
Markenführung
5
Cognition
4
Kognition
4
Computerspiel
3
Corporate disclosure
3
Fernsehwerbung
3
Food
3
Jugendliche
3
Lebensmittel
3
Television advertising
3
Unternehmenspublizität
3
Video game
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Youth
3
Analphabetismus
2
Branchenentwicklung
2
E-commerce
2
Eating habit
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Hudders, Liselot
Naderer, Brigitte
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Kareklas, Ioannis
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Reijmersdal, Eva A. van
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Wilbur, Kenneth C.
9
Bellman, Steven
8
Boerman, Sophie C.
8
Chan, Kara
8
Evans, Nathaniel J.
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Rosengren, Sara
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Bae, Mikyeung
7
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of consumer behaviour : an international research review
3
Journal of advertising : official publication of the American Academy of Advertising
2
European journal of marketing : EJM
1
Journal of advertising
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
21
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1
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
3
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
4
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
5
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
6
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
7
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
10
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
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