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~person:"Huh, Jisu"
~subject:"Managers"
~subject:"Social web"
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Huh, Jisu
Sabatini, Fabio
9
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Hsu, Charles
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Digital advertising : theory and research
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
3
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
4
Development of trust scores in social media (TSM) algorithm and application to advertising practice and research
Roy, Atanu
;
Huh, Jisu
;
Pfeuffer, Alexander
;
Srivastava, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 269-282
Persistent link: https://www.econbiz.de/10011705762
Saved in:
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