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~person:"Huh, Jisu"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Nachschlagewerk"
~type_genre:"Ratgeber"
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18
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7
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3
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3
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Huh, Jisu
Eisend, Martin
36
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Dahlén, Micael
21
Gierl, Heribert
21
Septianto, Felix
21
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20
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19
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18
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18
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17
Zaccour, Georges
17
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15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Dens, Nathalie
14
Karray, Salma
14
Choi, Yung Kyun
13
Moser, H. R.
13
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13
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13
Wu, Linwan
13
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12
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12
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12
Kerr, Gayle
12
Koslow, Scott
12
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12
Mueller, Barbara
12
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11
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11
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11
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11
Tremblay, Victor J.
11
Cheong, Yunjae
10
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10
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10
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Journal of advertising
7
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3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
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1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
18
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1
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
2
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
3
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
4
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
7
Influence of consumers' temporary affect on ad engagement : a computational research approach
Lu, Xinyu
;
Das, Debarati
;
Huh, Jisu
;
Srivastava, Jaideep
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 352-368
Persistent link: https://www.econbiz.de/10013362318
Saved in:
8
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
9
Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu
;
Malthouse, Edward C.
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
Saved in:
10
Macro and exogenous factors in computational advertising : key issues and new research directions
Helberger, Natali
;
Huh, Jisu
;
Milne, George
;
Strycharz, …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10012313113
Saved in:
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