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~person:"Hui, Kai-Lung"
~person:"Jiang, Yuanchun"
~subject:"Markenführung"
~subject:"Online-Handel"
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Search: subject:"promotions"
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Markenführung
Online-Handel
Sales promotion
5
Verkaufsförderung
5
Online retailing
4
Preismanagement
4
Pricing strategy
4
E-commerce
3
Electronic Commerce
3
Consumer behaviour
2
Digital platform
2
Digitale Plattform
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Price promotion
2
Viral marketing
2
Virales Marketing
2
Algorithm
1
Algorithmus
1
Complement
1
Distribution channel
1
Dual-channel retailer
1
E-commerce platform
1
Einzelhandel
1
Groupon
1
Heuristic algorithm
1
Low-cost strategy
1
Market segmentation
1
Marktsegmentierung
1
Niedrigpreisstrategie
1
OR in marketing
1
Online marketing
1
Online promotion
1
Online recommendation system
1
Personalisierung
1
Personalization
1
Preisdifferenzierung
1
Price discrimination
1
Product quality
1
Product uncertainty
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Hui, Kai-Lung
Jiang, Yuanchun
Kukar-Kinney, Monika
4
Arora, Neeraj
3
Barrio-García, Salvador del
3
Moon, Sangkil
3
Usman, Osly
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Chatterjee, Patrali
2
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2
Chu, Junhong
2
Crespo-Almendros, E.
2
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2
Dawes, John
2
Duch-Brown, Néstor
2
Eliaz, Kfir
2
Grzybowski, Lukasz
2
Gupta, Sachin
2
Ha, Hong Youl
2
Hackley, Christopher E.
2
Heiens, Richard A.
2
Henderson, Ty
2
Huang, Rui
2
Kamakura, Wagner A.
2
Kuntner, Tobias
2
Lambrecht, Anja
2
Ledolter, Johannes
2
Li, Boying
2
Liu, Yezheng
2
Loureiro, Sandra Maria Correia
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2
Muehling, Darrel D.
2
Mullin, Roddy
2
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2
Neslin, Scott A.
2
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European journal of operational research : EJOR
1
International journal of production economics
1
Journal of management information systems : JMIS
1
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ECONIS (ZBW)
4
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1
The Relationship Between Online Referral Marketing and Price Promotion : Evidence from a Large E-Commerce Platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
-
2021
complementarity of marketing
promotions
in the unique context of the Internet. Depending on the persuasiveness of the brand and the …
Persistent link: https://www.econbiz.de/10014088904
Saved in:
2
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
3
Optimizing online recurring
promotions
for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
4
Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
Jiang, Yuanchun
;
Shang, Jennifer
;
Liu, Yezheng
;
May, Jerrold
- In:
International journal of production economics
167
(
2015
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011346561
Saved in:
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