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~person:"Hunt, Shelby D."
~person:"Shapiro, Stanley J."
~subject:"Resource-advantage theory"
~subject:"Scientific method"
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Resource-advantage theory
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58
Marketing theory
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Ökonomische Ideengeschichte
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Hunt, Shelby D.
Shapiro, Stanley J.
Maclaran, Pauline
3
Agarwal, James
2
Belk, Russell W.
2
Jones, D. G. Brian
2
Malhotra, Naresh K.
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AMS review : official publication of the Academy of Marketing Science
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Marketing theory
1
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ECONIS (ZBW)
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
2
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic
marketing
theory
and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
3
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
4
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
5
Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
Saved in:
6
On the intersection of marketing history and
marketing
theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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