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~person:"Hunt, Shelby D."
~subject:"Strategisches Management"
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Strategisches Management
Marketing management
16
Marketingmanagement
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Marketing theory
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6
Marketing
5
Strategic management
4
Strategic marketing
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marketing strategy
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history of marketing
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Adaptive marketing capabilities
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Alliance competence
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Alliance performance
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B-to-B-Marketing
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Brand image
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Business-to-business marketing
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Coopetition
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Corporate Social Responsibility
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Dynamic capabilities
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Dynamische Kompetenzen
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Hunt, Shelby D.
Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Narang, Shanker
6
Homburg, Christian
5
Krohmer, Harley
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Lane, Nikala
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Percy, Larry
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Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
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Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
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Sabel, Hermann
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Schaper, Thorsten
4
Schröder, Hendrik
4
Weiser, Christoph
4
West, Douglas C.
4
Wiedmann, Klaus-Peter
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Wiesner, Knut A.
4
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AMS review : official publication of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
4
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Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
2
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
3
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
4
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
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