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~person:"Ibáñez-Sánchez, Sergio"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Virtual Reality"
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Ibáñez-Sánchez, Sergio
Castronova, Edward
7
Teuteberg, Frank
7
Bell, Mark W.
6
Leimeister, Jan Marco
6
Ruyter, Ko de
6
Wagner, Gert G.
6
Flavián Blanco, Carlos
5
Heller, Jonas
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Hofeditz, Lennart
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Mahr, Dominik
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4
Chylinski, Mathew
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Fang, Yulin
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Kreutzer, Ralf T.
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Lehdonvirta, Vili
4
Loureiro, Sandra Maria Correia
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Mirbabaie, Milad
4
Orús, Carlos
4
Schuir, Julian
4
Ale Ebrahim, Nader
3
Berger, Benedikt
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Book, Betsy
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Buhalis, Dimitrios
3
Denegri-Knott, Janice
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Dholakia, Nikhilesh
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Dieck, M. Claudia tom
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Dwivedi, Yogesh Kumar
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Fiedler, Marina
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Haenlein, Michael
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Klose, Sonja
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Journal of business research : JBR
2
International journal of hospitality management
1
Psychology & marketing
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ECONIS (ZBW)
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1
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
2
The influence of scent on
virtual
reality
experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
3
Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos
;
Ibáñez-Sánchez, Sergio
;
Flavián …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
Saved in:
4
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
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