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~person:"Ieva, Marco"
~person:"Raab, Carola"
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Search: subject_exact:"Loyalty program"
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Beziehungsmarketing
9
Kundenbindungsprogramm
9
Loyalty program
9
Relationship marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Hotel industry
4
Hotellerie
4
Loyalty programs
2
Revenue management
2
Revenue-Management
2
Switching behaviour
2
Wechselverhalten
2
commitment
2
loyalty
2
reward programs
2
Cluster analysis
1
Clusteranalyse
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer loyalty
1
Customer retention
1
Customer satisfaction
1
Dynamic pricing
1
Einzelhandel
1
Food retailing
1
Gambling
1
Glücksspiel
1
Green loyalty program
1
Grounded theory
1
Kundenbindung
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Medium preference
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Perceived value
1
Preismanagement
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Pricing strategy
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Ieva, Marco
Raab, Carola
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Hoffmann, Anke
7
Mattila, Anna S.
7
Papenhoff, Heike
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Polinsky, Alan Mitchell
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Huber, Frank
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Luo, Xueming
5
Neslin, Scott A.
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of retail & distribution management
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
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ECONIS (ZBW)
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
3
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
4
Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina
;
Ieva, Marco
-
2020
Persistent link: https://www.econbiz.de/10013180746
Saved in:
5
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
6
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
7
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
8
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
9
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
Saved in:
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