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~person:"Jaakkola, Elina"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Customer integration
11
Kundenintegration
11
Relationship marketing
9
Betriebliche Wertschöpfung
4
Customer value
4
Kundenwert
4
Value creation
4
Consumer behaviour
3
Dienstleistung
3
Konsumentenverhalten
3
Services
3
Viral marketing
3
Virales Marketing
3
Bibliometrics
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Bibliometrie
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Business network
2
Customer engagement
2
Dienstleistungsmanagement
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Dienstleistungsmarketing
2
Lieferantenmanagement
2
Service management
2
Services marketing
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Supplier relationship management
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Unternehmensnetzwerk
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Value
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customer engagement
2
Actor engagement
1
Bundling strategy
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Buyer-seller relationships
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Co-creation
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Co-production
1
Customer participation
1
Customer references
1
Dienstleistungsqualität
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Dienstleistungssektor
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Jaakkola, Elina
Verhoef, Peter C.
Hollebeek, Linda D.
21
Brodie, Roderick J.
10
Conduit, Jodie
7
Hajli, Nick
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Malthouse, Edward C.
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Gligor, David
5
Itani, Omar S.
5
Johnson, Lester W.
5
Khan, Imran
5
Kumar, V.
5
Le Nguyen Hau
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Plewa, Carolin
5
Prentice, Catherine
5
Ahn, Jiseon
4
Behnam, Mohsen
4
Bowden, Jana
4
Clark, Moira K.
4
Cossío-Silva, Francisco-José
4
Gupta, Ashish
4
Han, Heesup
4
Ind, Nicholas
4
Kamboj, Shampy
4
Leckie, Civilai
4
Perdue, Richard R.
4
Pervan, Simon J.
4
Plangger, Kirk
4
Rahman, Mohammad M.
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Revilla Camacho, Maria Angeles
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Journal of service management
3
Journal of service research : JSR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
9
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1
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
2
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
Saved in:
3
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
4
Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail
;
Jaakkola, Elina
;
Halinen, Aino
; …
- In:
Journal of service management
27
(
2016
)
3
,
pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
Saved in:
5
Co-creating service experience
Jaakkola, Elina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401228
Saved in:
6
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
7
The role of customer engagement behavior in value co-creation : a service system perspective
Jaakkola, Elina
;
Alexander, Matthew
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010393232
Saved in:
8
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
9
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
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