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~person:"Jha, Subhash"
~person:"Mariani, Marcello M."
~subject:"Viral marketing"
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Viral marketing
Personalisierung
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Norm-based recommendation framing
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Jha, Subhash
Mariani, Marcello M.
Kim, Jong Min
4
Moro, Sérgio
4
Carrera, Clara
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Law, Chun Hung Roberts
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Law, Rob
3
Lok, Peter
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Martínez-de-Albéniz, Victor
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Journal of business research : JBR
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Journal of retailing
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
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