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~person:"Johansson, Johny K."
~subject:"Internationaler Markteintritt"
~subject:"Strategisches Management"
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Internationaler Markteintritt
Strategisches Management
Internationales Marketing
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International marketing
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Welt
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Johansson, Johny K.
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Hill, Charles W. L.
7
Meissner, Hans Günther
7
Zentes, Joachim
7
Backhaus, Klaus
6
Fuchs, Manfred
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Griffith, David A.
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Voeth, Markus
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Büschken, Joachim
5
Yip, George S.
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Ahlert, Dieter
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Gnizy, Itzhak
4
Jain, Subhash C.
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Javalgi, Rajshekhar G.
4
Kraus, Sascha
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Mohammad Falahat
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Shoham, Aviv
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Solberg, Carl Arthur
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Aaker, David A.
3
Alon, Ilan
3
Apfelthaler, Gerhard
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Bell, Sandra
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Bennett, Roger
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Berndt, Ralph
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Bouncken, Ricarda B.
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Brouthers, Keith D.
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Ciravegna, Luciano
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Dominguez, Noémie
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Grewal, Rajdeep
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Kotabe, Masaaki
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Li, Tiger
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Lingenfelder, Michael
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Marinova, Svetla Trifonova
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Martin, Silvia L.
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Mayrhofer, Ulrike
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McGraw-Hill/Irwin series in marketing
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Handbook of marketing
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Handbook of research in international marketing
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ECONIS (ZBW)
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1
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
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2
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
3
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
4
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
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