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~person:"Kannan, P. K."
~subject:"Relationship marketing"
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Relationship marketing
Internet marketing
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Kannan, P. K.
Harrigan, Paul
11
Hollebeek, Linda D.
8
Conduit, Jodie
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
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Thaichon, Park
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Ahuja, Vandana
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Karjaluoto, Heikki
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Rita, Paulo
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Bilgihan, Anil
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Bilro, Ricardo Godinho
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Brodie, Roderick J.
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Carlson, Jamie
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Grewal, Dhruv
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Hajli, Nick
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Ivens, Björn Sven
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Khan, Imran
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Kim, Juran
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Klaus, Philipp
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Ko, Eunju
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Malthouse, Edward C.
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Merisavo, Marko
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Plangger, Kirk
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Rather, Raouf Ahmad
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Shah, Dharmesh
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Sohail, M. Sadiq
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Journal of international marketing
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Journal of marketing
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
3
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
4
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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