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~person:"Karray, Salma"
~person:"Li, Bo"
~subject:"Preismanagement"
~subject:"Spieltheorie"
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Preismanagement
Spieltheorie
Distribution channel
16
Vertriebsweg
16
Game theory
11
Advertising
9
Werbung
9
Einzelhandel
8
Retail trade
8
Lieferkette
7
Pricing strategy
7
Supply chain
7
Lieferantenmanagement
4
Supplier relationship management
4
Theorie
4
Theory
4
Cooperative advertising
3
Sales promotion
3
Stackelberg game
3
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3
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2
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2
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2
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2
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2
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game theory
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Karray, Salma
Li, Bo
Yan, Ruiliang
15
Zaccour, Georges
15
Chen, Jing
11
Martín Herrán, Guiomar
10
Taboubi, Sihem
10
Pei, Zhi
9
Matsui, Kenji
8
Cai, Gangshu
7
Chen, Ying-Ju
7
Cheng, T. C. E.
7
He, Xiuli
7
He, Yong
7
Liu, Yunchuan
7
Sigué, Simon Pierre
7
Xiao, Tiaojun
7
Cui, Tony Haitao
6
Jiang, Baojun
6
Li, Guo
6
Sethi, Suresh
6
Zhao, Xuan
6
Cebollada, Javier
5
Guan, Xu
5
Jørgensen, Steffen
5
Lee, Eunkyu
5
Li, Wei
5
Liang, Liang
5
Sethi, Suresh P.
5
Bian, Junsong
4
Chen, Bintong
4
Choi, Tsan-Ming
4
Ferrari, Stijn
4
Gal-Or, Esther
4
Guo, Xiaolong
4
Ingene, Charles A.
4
Koenigsberg, Oded
4
Li, Minqiang
4
Li, Yongjian
4
Liu, Lin
4
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IMA journal of management mathematics
2
International journal of production economics
2
International journal of production research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
Journal of retailing and consumer services
1
Omega : the international journal of management science
1
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ECONIS (ZBW)
13
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
3
Selection policy for a manufacturer's online channel : do it oneself or cooperate with retailers
Wang, Rufeng
;
Li, Bo
;
Li, Zhenhong
;
Hou, Pengwen
;
Song, …
- In:
IMA journal of management mathematics
29
(
2018
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10011974898
Saved in:
4
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
5
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
6
Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
Li, Bo
;
Hou, Peng-Wen
;
Li, Qing-Hua
- In:
IMA journal of management mathematics
28
(
2017
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10011723272
Saved in:
7
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
8
The impact of manufacturer’s direct sales and cost information asymmetry in a dual-channel supply chain with a risk-averse retailer
Chen, Ping
;
Li, Bo
;
Jiang, Yushan
;
Hou, Pengwen
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10011654516
Saved in:
9
Pricing strategy and coordination in a dual channel supply chain with a risk-averse retailer
Li, Bo
;
Hou, Peng-Wen
;
Chen, Ping
;
Li, Qing-Hua
- In:
International journal of production economics
178
(
2016
),
pp. 154-168
Persistent link: https://www.econbiz.de/10011527027
Saved in:
10
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
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