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~person:"Karray, Salma"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Nachschlagewerk"
~type_genre:"Ratgeber"
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Advertising
14
Werbung
14
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11
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8
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8
Distribution channel
7
Vertriebsweg
7
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Karray, Salma
Eisend, Martin
36
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Dahlén, Micael
21
Gierl, Heribert
21
Septianto, Felix
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Dens, Nathalie
14
Choi, Yung Kyun
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wilson, Rick T.
13
Wu, Linwan
13
Carlson, Les
12
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Tremblay, Victor J.
11
Cheong, Yunjae
10
Diehl, Sandra
10
Dodoo, Naa Amponsah
10
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International journal of production economics
3
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3
European journal of operational research : EJOR
2
International game theory review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
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Journal of the Operational Research Society
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Omega : the international journal of management science
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ECONIS (ZBW)
14
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
3
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
4
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
5
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
De Giovanni, Pietro
;
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
272
(
2019
)
2
,
pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
Saved in:
6
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
7
Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
8
The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
9
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
10
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
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