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~person:"Keller, Kevin Lane"
~person:"Meffert, Heribert"
~subject:"Consumer behaviour"
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Consumer behaviour
Marketingmanagement
118
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113
Germany
109
Marketing
107
Markenführung
99
Marketing management
99
Brand management
98
Theorie
89
Theory
89
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66
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44
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39
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36
Markenartikel
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33
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27
Environmental management
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Umweltmanagement
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Keller, Kevin Lane
Meffert, Heribert
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
27
Gierl, Heribert
26
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
MacInnis, Deborah J.
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Khan, Imran
20
Miao, Li
20
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Measuring and managing brands
3
Brand management ; Vol. 2
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
1
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ECONIS (ZBW)
27
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1
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
2
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
3
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
4
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
8
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
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